Marketing Budget White Paper

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How much should your firm be spending on marketing? While a simple question, the answer isn’t so clear. This paper provides a context for budgeting and you will learn two different methods for establishing an annual marketing budget.

SKU: WP003 Category:
Description

How much should your firm be spending on marketing? While a simple question, the answer isn’t so clear. This paper provides a context for budgeting and you will learn two different methods for establishing an annual marketing budget.